7 Strong Industries

05 / 06

Two families. Seven people. One tough brand.

7 Strong Industries mark painted on a roll-up door and a side door

The brief

7 Strong Industries was started by two families who went into business together. They wanted an identity that told that story and looked as tough as the products they make.

The system

A 7 and an S fused into a single figure in forward motion, a heavy industrial wordmark, and a high-contrast orange and black palette built to read across a warehouse. The system extends to RSDW Rust Inhibitor packaging in three sizes.

The rollout

Packaging produced and sold in three sizes, plus web, digital, print, and signage.

RSDW Rust Inhibitor in three containers: a pail, a jug, and a spray can
RSDW Rust Inhibitor label, flat
Man wearing a black T-shirt with the 7 Strong Industries logo in orange
7 Strong Industries logo, stacked
7 Strong Industries icon, orange on white
7 Strong Industries logo, horizontal, on white
7 Strong Industries logo, horizontal, on dark