It Figures
06 / 06A Boerne bookkeeping firm wanted a logo people would actually remember. Harder than it sounds.
The brief
The owner wanted an identity that made it obvious what they do and reflected the traditional, all-American values the business is built on.
The system
A star-in-flag mark with fanned stripes that double as stacked ledger pages, paired with a friendly serif wordmark. Red, white, and blue, used sparingly.
The rollout
Signage, print, website, digital ads, and social.
