01–06 Work

Based in Boerne, Texas.

Design and flight instruction are the same job: make complex things clear.

Identify the real problem, uncover the best solution, then explain it so it sticks. 10,000 flight students, 43 design clients. Same skills every time.

Work

01–06
Dr. Garza Plastic Surgery thank-you ad in an open magazine
01

Dr. Garza Plastic Surgery

Dr. Garza wanted every ad to feel as high-end as his practice, from a full magazine page to a narrow column ad.

Wilderness Trek Professional Semester postcard, front and back
02

Wilderness Trek

Wilderness Trek asked me to sell a $9,000 summer, then help launch a partnership with another camp people already trusted.

Two sides of a Krāv print flyer
03

Krāv

My own company, which means the client was the hardest one I’ve had.

Antler Construction business cards on concrete
04

Antler Construction

Antler runs five different trades, and the brand had to let each one stand on its own without anyone forgetting who owns the truck.

7 Strong Industries mark painted on a roll-up door and a side door
05

7 Strong Industries

Two families. Seven people. One tough brand.

It Figures business cards, stacked
06

It Figures

A Boerne bookkeeping firm wanted a logo people would actually remember. Harder than it sounds.