Antler Construction

04 / 06

Antler runs five different trades, and the brand had to let each one stand on its own without anyone forgetting who owns the truck.

Antler Construction business cards on concrete

The brief

Antler runs five divisions: Drywall, Exteriors, Insulation, Painting, and Restoration. The owner wanted a branded house. Customers should know at a glance what each division does, and still recognize all five as one company.

The system

One shared antler mark and ANTLER wordmark. Each division gets its own color and its own tag, so you read the trade first and still see one family.

The rollout

Work trucks, signage, ads, digital marketing, website, merch, and print.

Black van wrapped with the Antler Exteriors logo
ConceptVan wrap, never produced.
Antler Drywall logo, horizontal, on light
Antler Drywall logo, horizontal, on dark
Antler Exteriors logo, horizontal, on light
Antler Exteriors logo, horizontal, on dark
Antler Insulation logo, horizontal, on light
Antler Insulation logo, horizontal, on dark
Antler Painting logo, horizontal, on light
Antler Painting logo, horizontal, on dark
Antler Painting logo, stacked, on light
Antler Painting logo, stacked, on dark
Antler Restoration logo, horizontal, on light
Antler Restoration logo, horizontal, on dark