Dr. Garza Plastic Surgery
01 / 06Dr. Garza wanted every ad to feel as high-end as his practice, from a full magazine page to a narrow column ad.
The brief
Dr. Garza wanted an identity that showed expertise, high-end care, and professionalism: simple, distinctive, and true to who he is.
The system
A tall serif wordmark and a DRG monogram, in black, white, and gold, paired with dark, editorial portrait photography. Every campaign is built on the same type, color, and contact block, so each one reads as Dr. Garza before you see the name.
The campaigns
Six concepts, each led by one idea: a patient’s own words, a visual metaphor, a season, a new year, his team, and a thank-you to the city. Two of them are shown adapted across three print sizes.
The rollout
Print and digital ads.
