Wilderness Trek
02 / 06Wilderness Trek asked me to sell a $9,000 summer, then help launch a partnership with another camp people already trusted.
Part 1: Professional Semester
The brief
Wilderness Trek needed to recruit for its Professional Semester, a paid summer program that trains outdoor guides, and justify a $9,000 price.
The system
An infographic that charts the program’s cost against earning the same experience and certifications on your own, plus a postcard that puts the adventure up front and the course details on the back.
The rollout
Websites, email campaigns, social, and print.
Part 2: Glorieta partnership
The brief
Wilderness Trek and Glorieta Adventure Camps, two well-established outdoor programs, formed a partnership. They needed assets that showed what they could offer together.
The system
A co-branded partnership logo with an animated reveal, and a 16-page booklet that makes the case: shared history, mission, adventures, and staff.
The rollout
Websites, social, print, and merch.
