Krāv
03 / 06My own company, which means the client was the hardest one I’ve had.
The brief
Krāv is the online learning platform I founded for skydivers: video courses, online coaching, and in-person coaching. It needed a brand and a marketing system that could sell a new kind of instruction to a sport that’s used to paying per jump.
The system
Dark, high-contrast layouts, one red accent, and headlines that do the selling. Every ad follows the same structure (headline, proof, price, link), so one idea runs across square, portrait, and story formats without a redesign.
The campaigns
Three paid social campaigns: a world champion coach at every dropzone, a price comparison against a single coached jump, and a canopy course. Plus a print flyer handed to every newly licensed skydiver.
Process
Concept, copy, and system are mine. I used Claude Design to speed up production.
The rollout
Paid social, digital ads in Skydive The Mag, print, web, event booths, and merch.
